Cy Pumps Up

A brawnier Cy that's part bird and part twister blew into 
Cyclone country this spring.

The new symbol for Iowa State's athletic program is now 
appearing on caps, T-shirts and other Cyclone apparel. It was 
designed by Sean Michael Edwards Design Inc., a New York firm 
that also has designed logos for the World Series, the 
Seattle Mariners, Denver Nuggets, Toronto Raptors and a 
number of universities.

The new symbol and eight related ones will bring consistency 
to Cyclone athletics, which has been represented by more than 
20 symbols simultaneously in the past. In addition, the new 
series of symbols is expected to improve sales of Cyclone 
apparel and merchandise. 

Market tests showed the symbols were particularly popular 
with 12- to 18-year-olds, who are big buyers of sports 
apparel.

ISU athletic director Gene Smith said the symbols are part of 
overall improvements in the athletic program. "As we become 
more successful and competitive at the Big 12 and NCAA 
levels," he said, "it's very important that we have 
consistent, quality symbols that people across Iowa and the 
nation will recognize immediately and connect to Iowa State 
University's athletic program."

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contact:  Internal Communications, (515) 294-3129
updated:  5-25-95